A larger-than-life promotion for Joan Chatfield's new website and charitable endeavors was set up by Sr. Chatfield herself to take place in Summer, 2019. While she was never able to make her planned journey to New York to see the advertisement in person, she was most certainly there in spirit. What was originally scheduled as a promotional campaign ultimately took on the form of a heartfelt tribute as well.
The Stone Register, Sr. Chatfield's dedicated marketing team, worked tirelessly in order to make this happen exactly as she had wanted. Finally, on July 15, 2019, the 10-billboard marketing campaign arrived. The graphic themes and content were inspired exclusively by Joan Chatfield's beloved website, which she had wholeheartedly approved in her lifetime. Below you will find a highlight video and photo gallery of the event.
On September 7, 2018, Sr. Joan Chatfield was featured in an eleven-billboard advertisement displayed at 3 Times Square, New York, NY (see video below). This area of Times Square is a veritable hub of activity and opportunity, often referred to colloquially as “the crossroads of the world” with over 400,000 individuals passing through daily.
Nearly three months later, on Friday, December 28, 2018, Joan Chatfield made her second billboard appearance with a larger-than-life advertisement occupying space on the Nasdaq MarketSite (see above), also known as the Nasdaq Tower. This is an area of particularly high pedestrian traffic and overall visibility, especially just days before New Years Eve, which is considered the pinnacle of such location advertising in New York City.
During both these events Sr. Chatfield's name was mentioned amongst a small handful of others as part of a high profile advertising campaign carried out by the preeminent, New York-based specialty advertising and marketing firm.
Video of this Times Square advertisement also exists, which you can check out below.